IKEA Compare & Choose
Art Direction /
The job me and the team took on was to help show the width and depth of the IKEA offer when it comes to style, size and price. To highlights features of product ranges and specific products so customers can make more informed choices.
Below, some examples of communication from the project. These are used globally throughout IKEA.com
Bed linen that’s just out of the woods
Your children will love to hang out with their furry friends on this new bed linen inspired by forest life. Made from soft cotton that helps to keep them comfortable, it’s a feast for the imagination they won’t want to be parted from, in bed and out.
Compare & choose /
Beds & mattresses
Giving the products visibility in an inspiring and engaging way.
Perfect warmth, all year round
Snuggling up at the right temperature is easy with our duvet range. Feel too hot? A light warm duvet will keep you refreshed. And if you feel chilly, a warm duvet will keep you toasty all night long. They’re easy to pop into the machine at 60°C for a softness refresh.
